The social imperative in public relations: Utilities of social impact, social license and engagement

Public relations is recognized as an organizational boundary-spanning function accountable for communication engagement with diverse stakeholders in ways that facilitate social relationships, co-creation, and communication. It this perspective underpins the claim license impact have utility public theory, decisions intended unintended impacts on communities. This also underscores need organizations to find better understand attend expectations authentic manner. The notion of organization or industry having a operate needing consider their has never been more important. special section Relations Review Engagement, Social License Operate (SLO) Impact responds call articulate SLO by situating conceptually strengthening these concepts within scholarship outlining future research theory building. editorial situates engagement, identifies opportunities. papers are introduced, highlighting links between relations.